Exit Hate sting: Where does violence begin?

Exit Hate sting: Where does violence begin?

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Client: Radicalisation Awareness Network (RAN)
Topic: Countering Violent Extremism (CVE)

What we did: With a charitable ‘ads for good’ grant from twitter and facebook, the RAN needed a film they could use to promote their new campaign Exit Hate (an open space campaign for discussing the nature of hate). We focussed in on a typical everyday scenario of heteronormativity and homophobia and how a moment of ignorance & abuse can often be enough to spark hate in even some of the gentlest of individuals.